It was more of a party than a book signing. Chicagoan Tony McGee, CEO of Lagunitas Brewing Co., invited patrons over to the Lagunitas Chicago outpost at 2607 W. 17th St. to preview his new book, So You Want to Start a Brewery?: The Lagunitas Story. It came out October 1 and is available online and even in a Kindle edition. The book signing was on a Tuesday (October 21), which was unusual because the brewery typically reserves the taproom Monday and Tuesday nights for free use by local not-for-profit organizations. However, when you’re the boss, you get to party when you want. And since Joe seems to be our party guy lately, we sent him to cover the event.
Starting at 6:30 pm, folks started pouring into the tasting room, aka The Basement, a room designed for private parties with a variety of eclectic furnishings. When a huge banner the brewery had printed was too heavy to actually hang on the front of the building, Tony & company cleverly used it to partition a playroom from one section of the brewery floor. It’s a fun-looking place with a variety of toys, including a Lagunitas Barbie and two very cute company-logo toy trucks (see slideshow for views and details).